Business Intelligence & Analytics

In their developing careers, Master of International Business and Management graduates will be required to develop effective strategic performance measures, but are challenged with questions as, “how can the organisation measure performance?” or “how do I know if what we are measuring will provide and ascertain alignment with results?”. In this module you will learn about business intelligence concepts: methods and processes to improve business decisions. Students will learn about the intelligence value chain, and how business intelligence is positioned and used within all levels of the organization.

Key aspects of this module include a business strategy overview, positioning business intelligence, the business intelligence value chain, targeting and routing, data collection and management, knowledge management and collaborative intelligence, infrastructure alternatives and tools, and legal issues and trends, all illustrated with the help of business cases and best practices.