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Updated: 4 hours 13 min ago

a Wittenborg Ukrainian Student on Life in a War Zone

Sat, 04/18/2015 - 23:51
Language English

Wittenborg University attracts students from all over the world, including Ukraine - the Eastern European country locked in severe military conflict since last year. New Wittenborg student, Iryna Bernatska, described in an interview how the ongoing fighting impacts Ukraine’s economy and its people - like herself - for who there is no reprieve from fear and worry except hoping for a better future. 

Iryna, which part of the Ukraine do you come from?

I was born in a small city, Chernivtsi, in Western Ukraine. It is a cozy place where everyone knows you. However, it was boring for me to stay in a quiet city and the last 4 years I stayed in Kiev and Odesa. Kiev is still one of my favorite cities. I love it there.

Why did you decide to study in the Netherlands?

I visited the Netherlands before and I really like this country. I feel comfortable in a multicultural society where people are free to say what they think and what they want, a society where I can share my work experience and acquire new knowledge. Also, it was easy to find a programme I wanted to apply to.

Why did you choose Wittenborg?

I was contemplating two universities and decided on Wittenborg for of few reasons: First of all, I got clear answers from the university on all my questions, secondly the entry dates suited me and finally, but very importantly, the tuition fees were lower.

Is there peace in the part of Ukraine where you come from?

Generally, yes. There were a few small terrorist attacks but the government ordered stricter monitoring of the city, so the military presence and police control reduced the number of attacks.

How did the fighting in the Ukraine affect your life there?

The situation in Ukraine has affected the lives of everyone. There are military operations conducted every day. Many young men were forced to leave home and their families to fight and many never made it back home. Everyone is worried that their son, brother, husband or friend will be mobilized and never be seen again. The Ukrainian currency has depreciated, and the minimum wage is 29 euros per month now. All the big companies and sole traders who import goods to Ukraine bear losses because of currency instability. In those circumstances people do not live, they survive. But there is also a positive side: The patriotic spirit and desire to build the future of our country woke up in Ukrainians.

After doing the Foundation Phase, what will you study at Wittenborg?

I am going to apply for admission to the Master programme but have not yet decided which specialty.

Do you plan on staying on the Netherlands after your studies?

Yes, I would like to stay in Holland or in another country, where I can find a job that will help me to realize my ambitions and to get a decent salary. I would like to be useful to society.

How would you describe the education system in Ukraine?

I think the education system in Ukraine is good but outdated. As for me, it is better to keep up with the times and adapt to new technologies.

How has your first few weeks at Wittenborg?

They were informative and interesting. I tried to understand how the educational system works in Holland while adapting to new rules. Everyone was nice to me and time passed quickly.

What do you do in your free time?

I am fan of traveling and cannot stay at home for a long time. I try to use every opportunity to go out and discover this great world around me.

What future do you hope for, for your own country?

There are many smart, intelligent, hard workers in Ukraine, who try to survive. I wish all of them to be appreciated, to earn money and to not worry about their future and their lives. I wish prosperity to Ukraine and I deeply hope everyone will have long-term plans and will not destroy the future for instant benefit.

WUP 18/4/2015

©Wittenborg University Press

by Anesca Smith

Related Content: international studentsMBAMaster Hospitality ManagementMaster International TourismMaster of Science in Event ManagementInternational Business AdministrationTickerText: a Wittenborg Ukrainian Student on Life in a War Zone

Understanding the Russian Mindset in Choosing a University

Thu, 04/16/2015 - 23:04
Language English

"What would trigger Russian students to study abroad, particularly in the Netherlands?"

This question was explored by Russian expert, Nadia Sintotskaya, who gave a guest lecture at Wittenborg University this week on “the Russian psyche”.

“Russia is a country in transition – it is hard to predict what will happen next week, next year,” Sintotskaya warned, referring to the international storm the country is weathering due its tumultuous relationship with the West and its involvement in the Ukraine.

According to her Russians who can afford to send their children to study abroad are very particular in ensuring that they receive a good education and will be very careful in selecting countries.

Wittenborg News reported last week that the depreciation of the ruble means many Russians are abandoning traditional choices like the UK and Switzerland as study destinations and are looking for cheaper alternatives like the Netherlands which still offers a high quality education at a better price and have English-taught programmes.

In a city like Moscow universities will easily charge students €10 000 or more per year, Sintotskaya said. She advised institutes like Wittenborg who wants to attract Russian students to recruit in “big cities, where there is a better chance of potential students being able to speaking English”.

She also warned institutes not only to rely on education fairs, but also invest in media campaigns. “Especially social media, though students will not appreciate it if they get spammed with lots of material,” Sintotskaya said. According to her the distinction made in the Netherlands between research universities and universities of applied science is a foreign concept to Russians.

“About 54% of the Russian labour force has attained tertiary education of some sort (World Bank, 2008). Completing a Bachelor of Arts or a Bachelor of Science degree is seen as an unfinished education. Men receive temporary exemption from military service if they got to university.”

According to Sintotskaya Russian parents are concerned about the content and quality of programmes in choosing an institute of higher education as well as safety aspects, costs and scholarships, and the career prospects of their children after attaining a degree. “Russian students generally perform well once they’ve adjusted and they have perseverance.”

Sintotskaya was born in St. Petersburg but has already lived and worked in the Netherlands for 11 years. Earlier this year she was part of a Nuffic delegation to Russia to recruit students for Dutch universities. She is currently teaching at Avans Hogeschool in the Netherlands. 

©Wittenborg University Press

by Anesca Smith

WUP 16/4/2015

Related Content: BachelorInternational Business AdministrationMaster Hospitality ManagementMaster International TourismMaster of Science in Event ManagementTickerText: "What would trigger Russian students to study abroad, particularly in the Netherlands?"

Private Universities like Wittenborg Applauded for its Initiatives by Dutch Inspectorate of Education

Wed, 04/15/2015 - 23:00

Private universities of applied science, like Wittenborg, received praise for the quality of its education and its professionalism from the Dutch inspectorate of education in its 2013-2014 report on the state of education in the Netherlands.

The report was presented at a congres by the new inspector-general of education, Monique Vogelzang.

Its positive tone about privately funded HBO’s echoes a visit by representatives of the inspectorate to Wittenborg last month in a friendly exchange of information with the management of the university.

The report’s favorable view on private HBO’s stands in sharp contrast to concerns about especially private vocational institutes (MBO’s) whose operations and procedures raised many questions.

Though the report states that information about operations at private HBO’s was only available to a certain extent, it expressed appreciation for a number of practices observed at these institutes.

This includes the fact that structural educational evalutions  – such as the National Student Survey (NSE) - are deemed important by private HBO’s and their outcomes incorporated in the educational and administrative activities of the these intsitutes. “Private institutes are very attentive to the quality of education they offer and the professionalism of their staff,” the report states.

The inspectorate was also impressed that more than 80% of of private institutes have a procedure in place for handling complaints despite not being obliged by Dutch legislation to do so.

It also differentiates between privately funded institutes who are members of the Netherlands Board for Training and Education (NRTO) – such as Wittenborg -  and those who are not. Member institutes, it notes, left a more positive impression on the inspectorate and were also more swift in reporting to the inspectorate without the need for numerous prompts.

When members of the inspectorate met with Wittenborg management early in March, they also complemented the university, Wittenborg's Academic Dean, Dr Jacques Kaat, said.

In a subsequent report on their vsit to Wittenborg University, the inspectorate commented on, among other things, the physical layout of the university campus. "On the floor there are many open spaces and lots of glass walls. This eases the open contact between students, lecturers and staff."

Erik Martijnse, managing director at the inspectorate, also complimented Wittenborg for adding "of Applied Sciences" to the name "University". In response, Peter Birdsall CEO of Wittenborg, said the university is commited to transparency and takes pride in being a university of applied science (UAS). "Wittenborg is a University of Applied Sciences"

WUP 15/4/2015

©Wittenborg University Press

by Anesca Smith

Language English Related Content: accreditationQuality SystemMinisterie van Onderwijsministry of education

WUP 12/4/2015 - Students at Universities Offering Joint Programmes have Higher Value on the Job Market

Sun, 04/12/2015 - 21:49

Universities offering joint study programmes and double degrees –  as Wittenborg University does in partnership with the University of Brighton in the UK – add extra value to its students on the international labour market.

Such is the belief of the Netherlands Association for Research Universities (VSNU) who is encouraging Dutch universities to follow suit. “Joint programmes contribute to the development of students’ international skills. These students are then of higher value to the international labour market. The Dutch market also benefits off the widened talents of students with experience abroad,” the organization said in a statement.

Since July 2010 Dutch institutions of higher education are allowed to offer joint training with one or more Dutch or foreign institutes.

Wittenborg has been working closely with the University of Brighton since 2007, mainly with the School of Service Management and Sport, based in the town of Eastbourne. 

The partnership has now developed from what was initially a possibility for students to do their final year in the UK, to Wittenborg offering dual-taught Master of Science programmes in Apeldoorn, and developing joint research projects with its counterparts in the UK.

The current MSc programmes on offer are:

In September 2012 Wittenborg University admitted its first cohort of international Master of Science students, followed by another intake in September 2013. The first graduates from these two groups received their double degrees the past winter from Wittenborg as well as Brighton.

In 2016, a new MSc in International Sports Business & Management will start. Applications will be possible from September 2015.

Thanks to its partnerships with other hospitality institutes in Europe, Wittenborg also offers the uniquely structured EuroBA – a 3-year Bachelor in International Hospitality Management – which allows students to study in 3 or 4 different countries during the course of their studies.

The chairman of VSNU, Karl Dittrich said: “This form of international cooperation leads to more incoming and outgoing mobility of students and international collaboration between academics, which are important objectives for Dutch universities. “

More and more Dutch universities are offering joint programmes with other universities abroad – currently there are about 220 such programmes on offer in the Netherlands. However, for the number to grow, the VSNU believes there needs to be more legislative flexibility. According to its press release the Dutch ministry of Education, Culture and Science is currently drafting legislation which gives due consideration to proposals by the VSNU to simplify current laws in this respect.

The full VSNU statement can be read here.

WUP 12/4/2015

©Wittenborg University Press

by Anesca Smith

Language English Related Content: International ClassoomUniversity of Brighton

A 10 Percent Rise in Wittenborg Students Participating in NSE Survey

Thu, 04/09/2015 - 23:09
Language English

WUP 9/4/2015 - A 10% Rise in Wittenborg Students Participating in NSE Survey - Students at Wittenborg University are finding it increasingly important to make their voices heard!

Almost 40% took part in the National Student Survey (NSE) this year, which is 9.8% higher than in 2014.  Participating in the 2015 NSE closed on 8 March and the results will be announced on 21 May via www.studiekeuze123.nl

A whopping 712 280 students from 72 universities and other institutions of higher education in the Netherlands had their say about their studies and institutions by participating in the survey. This year the national response rate was 39.1%, compared to 33.7% last year. 

At Wittenborg the response rate was 29% last year. This year it shot up to 38.8% - proving how important it is for students at Wittenborg to give their opinion on their studies. The fact that it is just 0.3% lower than the national response rate, while at the same time growing faster, is impressive given Wittenborg’s small size compared to other big universities in the country. 

Last year Wittenborg attained an overall score of 7.5, thereby not only improving on its score from the previous year, but also beating the national average. One of the categories where the university scored above average were study content, including an improved mark on the question of whether content matched the student’s expectations and the quality of the study material. 

Students were also happy with lecturers, including their field expertise, accessibility and feedback although there was a drop from last year. Other categories where Wittenborg scored above the national average were study facilities, the size of classes and groups, workload, the supply of information, timetables, the measuring of performance such as exams, study facilities as well as the research and general capacity within the university. 

The NSE is a nationwide survey researching students’ satisfaction with the higher education course they pursue in The Netherlands. Nearly all students in Dutch higher education are invited to participate every year, thereby providing valuable information to incoming students on making the right study choices.


By participating, students provide valuable information to Wittenborg which is used to improve services at the university. It also gives insight on how Wittenborg compares with other institutes because students give their opinion on all sorts of matters from the quality of the education they receive to the availability and affordability of accommodation in the city where they are located.

WUP 9/4/2015

©Wittenborg University Press

by Anesca Smith

Related Content: National Student SurveyNational Student Survey 2011national student survey 2013International ClassoomTickerText: WUP 9/4/2015 - A 10 Percent Rise in Wittenborg Students Participating in NSE Survey

Netherlands an Attractive Alternative for Russian Students Facing Fallout from Russia's Involvement in the Ukraine crisis

Sun, 04/05/2015 - 23:59
Language English

Universities in the Netherlands is seen as an attractive and cheaper alternative for Russian students wishing to study abroad, but feeling stranded by the depreciation of their currency caused by the immense political pressure Russia is facing over the crisis in Ukraine.

Wittenborg University, one of the most international universities in the Netherlands, is gearing up to receive more Russian students. The University already has a number of Russian students and several from former USSR countries like Kazakhstan, Georgia and Ukraine.

Wittenborg CEO, Peter Birdsall, just returned from the ICEF Workshop in Moscow where he met with at least 45 agents recruiting Russian students for studying abroad.

Birdsall yesterday told IBA students at Wittenborg doing a Project Week assignment on Russia, that the UK is traditionally the most popular study destination for Russian students, alongside Switzerland for those studying hospitality.

However, due to economic restrains caused by the political pressure Russia is under from the United States and the European Union because of its involvement in the Ukraine, students are looking for alternative study destinations like the Netherlands. The Netherlands has just been named as one of the top 6 countries with the most prestigious universities in the world.

Birdsall said in the UK foreign high school students can pay up to £40,000 per annum in boarding school fees, including accommodation. Varsity students in the UK face a bill of more £9 000 per year for tuition fees while it is considerably lower in the Netherlands. At Wittenborg the tuition fee for all its bachelor programmes is €6,300 per year. UK lecturer, Bob Dyson (left) gave his take on the Russian market, Bob has for years done business around the world with countries including former CIS states.

One of the most compelling speakers at the ICEF Workshop was Samuel Vetrak, CEO of Studentmarketing, who delivered the latest figures on the Russian student market and the way forward in a presentation called “Russia – Market at Crossroads?”.

According to Vetrak Russia has the 12th highest number of students abroad (51 171). He confirmed that the weakened ruble is currently the main barrier for Russians to study abroad though there is also a fear of hostility.

From 2011 to 2013 the UK was the most popular study destination for Russian students, reaching about 170 000 in 2013. For Russian tertiary education students Germany (20%) was the most popular destination in 2014, followed by the US (9%), France (8%), the UK (7%) and the Czech Republic (6%).

Other conclusions reached by Vetrak was that the limited demand for an education abroad come mostly from the upper middle class of Russian society. “Russian customers now place a higher level of importance on programme price," he said. There is also greater interest in scholarships, discounts and special offers.

Vertrak envisions a further decline in the Russian student market, though not so steep.

As part of Project Week Block 6, Wittenborg IBA students in phase 1 and phase 2 will do research on the recruitment of Russian students at Wittenborg.

WUP 5/4/2015

©Wittenborg University Press

by Anseca Smith & WUP

Related Content: RussiaMBAMscBBAHospitality ManagementMaster International TourismTickerText: Netherlands an Attractive Alternative for Russian Students Facing Fallout from Russia's Involvement in the Ukraine crisis

Wittenborg at Event15! - Presenting Event Management in the Digital Age

Fri, 04/03/2015 - 12:06
Language English

According to Event Management Blog Sites, the word defining the event industry for 2015 is” drench” and Director Peter Birdsall, discussed this and other aspects of the modern business to business event at the Event15 fair held today in the Dutch city of Utrecht.

The Event15 fair, held over 2 days, gave event management planners, vendors and hospitality companies the opportunity to network and meet and greet new customers. Wittenborg's stand was staffed by 3 of its business students, Raymon, Annick and Mathew!
The concept of “Drench” is to make the attendees of an event feel that they actually own the space and the content being presented, that they are part of the product, that they have actually been invited to the event because they are part of the subject of the event.

Technology is crucial in the event of 2015, - attendees are more knowledgeable and connected than ever before, and their expertise with technology is now high and therefore they expect to experience and event that is interlinked to social media, to the web, to multimedia and to interactivity.
Successful events in 2015 will break the boundaries between visitors, professionals, performers, managers and venues and those that make the experience more personal, persuasive, impressive, interactive, touchable, even overwhelming and therefore unforgettable through the use of technology will succeed in “drenching” the participants in what can be seen as a “total immersive” experience.
Although events can often be defined in the areas of sport, music, drama and performance art, more than 70% of events organized worldwide are “corporate events” – meetings, launches, debates, company parties and galas – these are even more likely to be successful in this time of digital connectivity if the concept of “drenching” is employed.
Want to know more about the developing trends in the Event Industry in 2015 and 2016?
Wittenborg University offers a unique 1 year Master of Science Programme for existing event specialists and event industry starters - a 1 year, analytical and critical look at the event industry from a practical and an academic point of view. The programme is taught by professors from Wittenborg and the University of Brighton (UK) and graduates gain a UK Master of Science Degree in International Event Management. The programme can also be followed part time in 2 years.

Wittenborg University also offers similar programmes in International Hospitality Management and International Tourism Management.

WUP 2/4/2015

©Wittenborg University Press

by James Wittenborg

Related Content: Master of Science in Event ManagementMaster Hospitality ManagementMaster International TourismTickerText: Wittenborg at Event15! - Presenting Event Management in the Digital Age

The Netherlands is one of the top six countries in the world with the most prestigious universities

Mon, 03/30/2015 - 23:20
Language English

The country increased its share of institutions in a global ranking of universities who enjoys the most respect and admiration from leading academics around the world.

The results of the Times Higher Education (THE) World Reputation Rankings show the Netherlands, together with Australia and France, has 5 institutes in the top 100 – last year it had 4 institutes in the top 100. The list is dominated by the so-called super league universities in the United States and Britain which combined have 55 institutes in the top 100, followed by Germany who has 6. The top 3 universities on the list are: Harvard University in the US, followed by the University of Cambridge and the University of Oxford which are both in the UK.

The Netherlands however holds its own with 5 institutes in the top 100 which makes it one of the top 3 most prestigious countries in Europe when it comes to institutes of higher education.

And in the Netherlands Wittenborg University is one of the most international institutes in the country by boasting more than 60 different nationalities among staff and students – punching way above its size.

 Times Higher Education partnered with Elsevier to disseminate the Academic Reputation Survey on which the results are based. Questionnaires, which asked participants to nominate up to 10 of the best institutions in their field of expertise, were completed by 10 000 academics selected to give a statistically representative sample of global scholars. Responses from more than 140 countries were received.

THE’s ranking editor, Phil Baty, wrote in a special supplement to magazine, that “a strong reputation helps universities to attract global talent and funding; attracting global talent and cash (in turn) help to sustain strong reputations”.

“A strong reputation not only indicates current success but also drives future fortune. It helps universities to draw in investment and raise philanthropic funds. Perhaps most importantly, it helps attracts the best students and scholars. So there is a great deal riding on these data, it is essential that the research underpinning the results is robust.”

Source: www.timeshighereduction.co.uk

WUP 30/3/2015

Related Content: Study in HollandMBAMscBBATickerText: The Netherlands is one of the top six countries in the world with the most prestigious universities

Wittenborg Research: What stops SME's from Adopting Sustainable Energy Solutions?

Thu, 03/26/2015 - 22:14
Language English

What are the obstacles and the barriers preventing SME’s from adopting sustainable solutions for renewable energy?
Wittenborg University, one of the Dutch partners of the GREAT-project, recently explored this question by doing small-scale research among SME’s in Belgium and the Netherlands in conjunction with its Belgian counterparts, leading to interesting results. Senior Wittenborg lecturer, Dr Saskia Harkema, was involved in the research.

SME's indicated one of the main reasons why they would adopt and implement "green energy" is to improve their company's image. Tax advantages and attracting new customers was also cited as good reasons to invest.

On the downside, high costs associated with the implementation of such a policy was mentioned as one of the main barriers for shying away from sustainable solutions. Though, in the Netherlands this is seen as less important than in Belgium. However the biggest barriers for SME's not investing was listed as not finding appropriate personnel and the low impact of organizational activities on the environment.
Nonetheless, the majority of SME’s agreed that the investment in the long term is worth more than the initial costs in the short term. All of them indicated they wanted more information environmentally friendly plans that could have a positive impact on the performance of the their organizations.

Return on investment is the most important indicator to determine the level of possible investments that should be made. Most companies define that in terms of  pay-out time, instead of effectiveness and efficacy. Companies want to see results within 5 years, sometimes even after 1 year.
When speaking to SMEs and intermediate organizations that work with SMEs, they indicated to researchers that investing in sustainability is not a priority and this may have to do with the fact that the relative advantage is not self-evident and it is additionally not seen as a key factor of success to invest in sustainability, for the overall functioning and performance of the organization. Also uncertainty of the outcome may be a reason to not be among the early adopters or early majority, but to wait and see how other companies deal with this.

The research report noted that environmental and context characteristics are important factors in creating the conditions at national and international levels to encourage usage and implementation of sustainable energy sources. It found that further research is needed to understand what the relation is between the environmental context and the behavior of SME's.

The research concluded that communication channels are a key factor of success in raising awareness, and persuading adopters to act on that awareness. The GREAT-project is investing heavily in this by organizing and speaking at a variety of conferences and attending events to gather information and gain a deeper understanding of obstacles hampering the adoption process.

At a recent workshop organized as part of the international Cleantech Tomorrow Event, held in the city of Apeldoorn, participating SME's indicated that if there was an accessible and user friendly tool that would help them in the decision making process to determine what a suitable solution would be, this would certainly be very helpful. They feel that they cannot make an informed decision at present, because of the complexity. Further research will be carried out to understand what constraints  SME's face in adopting renewable energy technologies and solutions

WUP 26/3/2015

©Wittenborg University Press

by Anesca Smith

Related Content: Wittenborg Research CentreGreat ProjectMscMBATickerText: Wittenborg Research: What stops SME's from Adopting Sustainable Energy Solutions?

Students Who Go Abroad are More Creative and Independent, says Nuffic Chair

Sun, 03/22/2015 - 21:36
Language English

People who spend at least part of their studies abroad are more creative in solving problems, find a job quicker and often their starter salaries are higher than that of their peers. This is according to Freddy Weima, chairperson of EP-Nuffic’s board of directors. EP-Nuffic is the Dutch organization promoting internationalization in higher education.

Weima recently expressed concerns about the fact that there are less Dutch students doing an internship or studying abroad compared to their contemporaries in other European countries. This came to light in a study done by ResearchNed which showed young Dutch people prefer to stay close to their families in Holland rather than seek adventure and experience abroad.

“Spending part of your studies abroad carries so much value. You meet new people and become more independent because you have to rely on your own wits to survive in a foreign environment.

The majority of students at Wittenborg University are from abroad while its Dutch students made a conscious decision to study in an international environment.

According to the ResearchNed study the biggest obstacle preventing Dutch students from studying going abroad is a reluctance to be separated from family, friends or a partner (39%). One respondent said: “I am currently living with my parents and leaving them is already a big step. To leave them and the country will be too much for me.”

Weima said many people, once they enter the job market, regret not going overseas while they were studying. From the study it appears that 70% of parents encourage their children to take a gap year between high school and university, instead of standing in their way. A further 57% even stimulate their children spend their undergraduate studies abroad.

Source: www.nuffic.nl

WUP 22/3/2015

©Wittenborg University Press

by Anesca Smith

Related Content: International ClassoomMBAMscBBAIBATickerText: Students Who Go Abroad are More Creative and Independent, says Nuffic Chair

Students can Now Apply to Join Wittenborg's Shanghai Business Field Trip 2015

Tue, 03/17/2015 - 08:51
Language English

Students wishing to experience life in China can join Wittenborg’s annual Shanghai Business Field Trip which will take place from 5 – 14 June 2015. Bachelor, Master and MBA students are all welcome to come along - the deadline for applications is 6 April.

The trip counts as an extra, International Project Week and those who join will receive 1EC. It will combines cultural experiences with educational activities. Those wishing to partake can email myra.qiu@wittenborg.eu

The trip might even give students enough of an appetite for China to do an internship there or seek employment after graduation.

Frank Lenhardt, founder of InterChina, recently had students at Wittenborg spellbound with a presentation on how to best navigate life in China if you’re a foreigner and the differences in business culture between China and the West.

Lenhardt is like the pied piper. Listening to him makes you want to up your life and follow him to China where you will find an internship and live happily ever after. He somehow manages this without sugarcoating the problems in the country. His company, InternChina, specializes in facilitating internships and jobs for foreigners in China.

“Normally in a country of this size there would be at least 7 different time zones. In China there is one language, one time zone and one political party,” Lenhardt, who has been living in China for 8 years, told students.

According to him huge income gaps in China persists – about 100 million of its 1,4 billion inhabitants live on less than one dollar a day – but it is very much possible for foreigners to find jobs in Chinese or multinational companies there.

Paid internships are not allowed by the government, but some companies will cover accommodation and some other expenses of students.. “In a Chinese company you will not only learn quicker about the business culture in China, but also pick up the language. At the same time, you don’t have to speak Chinese to do an internship in a small to medium sized local company. ”

 Internships are possible from anywhere between 6 weeks to a year. He also recommended to students that they stay with a local family (so-called homestays) rather than on their own in an apartment – unless they fiercely value their independence. “The Chinese are very friendly, but it is really difficult to bond with Chinese people as their inner circle tend to be closed to foreigners. It is important to take the first step if you want to get to know them.”

InternChina operates from three Chinese cities: Qingdao, Chengdu and Zhuhai. Lenhardt described Qingdao as a nice beach town which is not as congested as Beijing and Shanghai and close to the Holy Mountains for outings in nature. Chengdu is the fastest growing city in the world with many job opportunities.

More information on InternChina can be found on their website www.internchina.com

WUP 16/3/2015

Related Content: Shanghai Business SchoolChinaTickerText: Students can Now Apply to Join Wittenborg's Shanghai Business Field Trip 2015

Korean Student Lands Internship after Project Week Presentation Impresses Company Manager

Fri, 03/13/2015 - 23:10
Language English

WUP 13/3/2015 - Korean Student Lands Internship after Project Week Presentation Impresses Company Manager

When Korean student, Jungmin Yu, prepared for her Project Week presentation on Friday, little did she know it would land her a possible internship.

Martin van der Have, sales & marketing manager at ABB Robotics, was in the audience when Jungmin did her presentation along with the rest of her group Friday morning at Wittenborg. He was so impressed with her presentation and thorough research into robotics and how to make people aware of its advantages, that he walked up to her afterwards and gave her his business card, inviting her to apply for an internship at the company.

Two weeks ago Van der Have kicked off Block 5 Project Week with a fascinating lecture on the use of Robotics in industry.

Jungmin (also known as Erin) is a first-phase IBA student specializing in Marketing and Communication. She jumped from joy when her group – comprising of herself, Qiulei Du and Siya Huang – was announced as the best presentation of the day.

In total 4 groups from Phase 1 presented in the Block 5 and 5 groups from Phase 2. Students received valuable feedback from both Wittenborg’s new Academic Dean, Dr Jacques Kaat, and lecturer Dr Alexander Bauer. Bauer said its important for group members to all participate in the Project Week presentations as it give them a chance to practice their presentation skills which is a valuable asset in the business world.

WUP 13/3/2015

©Wittenborg University Press

by Anesca Smith

Related Content: International ClassoomWork PlacementTickerText: Korean Student Lands Internship after Project Week Presentation Impresses Company Manager

Wittenborg Unveils New Website, Complements Bold Plans for the Future

Tue, 03/10/2015 - 21:40
Language English

WUP 10/3/2015 – Wittenborg Unveils New Website, Complements Bold Plans for the Future - Wittenborg University’s launched its new website on Monday, featuring stylistic changes that reflect its vision for the future and highlighting how far the university has come since its modest beginnings in Deventer to what it is today: A modern learning

Wittenborg directors, Maggie Feng and Peter Birdsall, said the digital look complements its bold development plans with improved navigation and functionality throughout.

“Our new site is more than an electronic folder on the internet,” said Feng and Birdsall. “We have lots to offer on the educational front along with with the fact that our university attracts interest from all over the world.”

Truly International

The students and staff at Wittenborg University of Applied Sciences in Apeldoorn represent more than 60 different nationalities. “Continual maintenance and updating of the website is therefor paramount. Quick and easy access to relevant information about studies, accommodation and costs will receive priority.”

New Sections, Better Information

Working with a professional team of web designers and using the latest technology to ensure it is compatible with modern devices, the new homepage features an image slider which allows multiple pieces of relevant information a prominent space on the page.

This includes information about studies for prospective IBA and Master students, scholarships, internships, the latest news from Wittenborg and all you need to know about upcoming events.

Also featuring is information about Wittenborg’s educational partners such as the University of Brighton, as well as its business partners, Research Centre, Alumni and accredition updates. 

New, and adding a personal touch to prospective students’ experience of the site, are testimonials from current and former students telling the stories about why they chose to study in the Netherlands and at Wittenborg University as well as their internships and information about Apeldoorn, the small Dutch city where Wittenborg is located.

Exciting Times Ahead

The launch of the new website falls within an exciting period for Wittenborg. This summer the university will expand its campus to a new physical site, Spoorstraat 23 - which is  just a stone’s throw away from its current location which it will also maintain. The added location will house the university’s Research Centre, library and teaching facilities for its MBA and Master of Science programmes.

Having fully established its School of Business and Hospitality it now aims to set up a School of Art and Technology later in 2015 which will be developed in close cooperation with the industry.

WUP 10/3/2015

©Wittenborg University Press

by Anesca Smith and

your Wittenborg University Press Team

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Wittenborg Directors meet with the Wittenborg University “Face of 2007”

Sun, 03/08/2015 - 22:48
Language English

Wittenborg Directors meet with the Wittenborg University “Face of 2007”  Wittenborg University has many alumni, and most graduates gain a job within a month of graduation, however Ray Yu and Cindy Chen from Wenzhou China were examples of students who knew where they were going before they even set pen to paper!

Back in Holland, for a visit to their student town of Deventer, the couple, who married after graduation from Wittenborg in 2007, met up with directors Peter Birdsall and Maggie Feng, at home of former Wittenborg finance manager Marion Balke, and were also joined by former lecturer Tanya Dimitrova, who now teachers at Erasmus University. Tanya is still an external member of the Wittenborg University Examination Board.

Although Ray and Cindy first met in China, Cindy came to Holland first to study at Saxion University in Deventer. Once Ray started at Wittenborg a year later, Cindy switched and joined him, eventually for them both to become a successful Wittenborg University alumni duo!

Talking about their experiences, Ray explained that he is still helping manage the family business, a large shoe manufacturer in China, something which he was “destined to do” He is currently talking to Scandinavian suppliers about a range of men’s shoe-wear.

Cindy on the other hand, went straight into “China-Corporate” and currently working for a technology manufacturing company  - the reason for this particular trip, an international trade fair in Cologne, Germany.

The couple were accompanied by their 6 year old daughter, who amused the Sunday gathering with her English words, “Apple Juice” and “Coolies” being the most popular. “Jerry” was most impressed when she spotted a picture of her Mum from before she was born – Cindy was the :face of Wittenborg University” for 2 years from 2007 to 2009, shown on the front of all Wittenborg brochures, and the website! – We tried to spot the difference – but China corporate is kind to its you employees!

WUP 8/3/2015

©Wittenborg University Press

Your Wittenborg University Press Team

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Wittenborg University Lecturer Dr Saskia Harkema Now Also Teaching Company Executives in Paris

Fri, 03/06/2015 - 20:25
Language English

Dr Saskia Harkema, senior lecturer and researcher at Wittenborg University, now also teaches high-flying executives at the International School of Management in Paris, France. She says having taught at different European institutes not only reinforced how professional Wittenborg is, but also showed her that the educational market is changing and being part of the so-called Ivy League club is no longer the main consideration for students when choosing a university.

Is Paris as an exciting place to teach as it sounds?

Yes, Paris is certainly interesting and exciting. The university where I taught is near the Eiffel Tower and every morning I had the chance to see it on my walk to the campus. I did not have much free time because I taught from 9am to 6pm, but I think Paris is also a great place for students - which is why they are able to attract such an interesting and diverse group of people.

Which modules do you teach at the International School of Management?

At present I am teaching a module called “New Product Innovation: Managing the Innovation Process” for Doctor of Business Administration (DBA) and PhD students from all over the world. The modules take place during intensive 3-day lectures since people fly in from everywhere because they hold executive positions in companies. In addition I have developed an e-learning module “Managing the innovation process”. That means, over a period of 3 months and through Skype sessions, I tutor students individually to go through the chapters of the books they have to use, carry out the assignments they have been given and discuss different topics. At present my students are from Mexico, Finland, Ethiopia and Canada.

How many students do you have and what is the profile of a typical student at the school?

I had 14 students from 10 countries who are executives in different industries and sectors. To give some examples: I had an international brand manager from the International Hotel Group which encompasses 4300 hotels worldwide, a Frenchman who had been a fighter pilot and now holds an important position in the field of Intelligence to counter terrorism in France as well as an American who has converted his farm into a training centre for managers. It is this diversity which makes it challenging and so much fun to work in!

Will it be an ongoing engagement?

I have signed up for one year, since my priority lies with Wittenborg and I would not want it to interfere with my obligations here. I foresee that working in these totally different environments can only be an advantage – for me and for Wittenborg.

Why were you interested in the job?

What really appealed to me is that the school solely targets executives and they have truly international groups. It has locations in South-Africa, Shanghai, New York, Brazil and France, so they cater for an international audience and approach. It also allows me to gain insight in the organizations the participants work for. In the group I recently taught there were people from the Hospitality Industry, Education, Lifestyle Industry, Banking, Merchandising, Consultancy and Business Intelligence.

What are the rewards of teaching international students?

The rewards are so big when you teach an international group because the dynamics are different than when you teach a homogeneous group. They learn from each other and I also learn from them. I was a bit worried this time because I had 5 Americans in my group and feared this would intimidate the rest, but nothing of the kind happened. There was genuine willingness to hear the different stories and share experiences.

What were the challenges in this new role? You mentioned that the classes are very intensive. Can you elaborate?

It was a real challenge to teach a group of Executives who have high expectations and standards in relation to the level of professionalism and know-how they expect from a lecturer. My approach in teaching is always that I do not merely see myself as an instructor, but try to establish a relation with the students. Learning does not only take place via the brain, but also via the heart. In connecting at these two levels, I believe people will be more receptive and their as well as my learning experience will be optimal.  

Do you teach at any other schools?

Incidentally I work for NCOI which also focusses solely on adult education. And I have set up a Foundation – Faces of Change – which works with and for refugees worldwide. We are a start-up but have recently developed a program to foster female Entrepreneurship in Jordan. It would be great if in future I could involve our students in projects we are starting to set up.

What can you say about the state of higher education in mainland Europe quality-wise having taught at a few universities here? How do you think it compares with the Ivy League likes of Harvard, Oxford and Cambridge?

Well, I have to say that it has made me see how professional Wittenborg is – and I really mean that. I think that it has what people search for in an educational surrounding: commitment and professionalism in combination with quality. Especially when you are not one of the big players. What it has also shown me is that the global landscape is changing rapidly. Even in emerging countries like Nigeria, Libya and Saudi-Arabia the incentive to raise standards and improve quality in education, are high. It was interesting to see that the American I mentioned earlier had all his kids going to Stanford, Harvard and Berkeley, but he chose to do his PhD at an international institute like ISM. So I think the educational market is innovating considerably and being part of the so-called Ivy League is not the sole consideration for students anymore. 

What is your favorite thing to do in Paris?

I love the food in Paris! So every evening I invited myself to a nice meal, with a good glass of French wine!

WUP 8/3/2015

©Wittenborg University Press

by Anesca Smith


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Hurry! Deadline to Complete NSE-survey This Week

Wed, 03/04/2015 - 21:25
Language English

There are only 4 days left for students to fill in the 2015 National Student Survey! The deadline for the NSE-survey is on Sunday, 8 March. By participating, students provide valuable information to Wittenborg University which is used to improve services at the university. It also gives insight on how Wittenborg compares with other institutes - students can give their opinion on all sorts of matters such as the availability and affordability of accommodation in the city where they are located.

Did we mention there are also awesome prizes to win from the NSE and exclusive tickets to a Wittenborg party for students who fill in in the questionnaire and inform the Front Desk via  frontdesk@wittenborg.eu.

What is the NSE?

The National Student Survey (NSE: Nationale Studenten Enquête) is a nationwide survey researching students’ satisfaction with the higher education course they pursue in The Netherlands. Nearly all students in Dutch higher education are invited to participate every year.

How do students participate?

Students are asked to fill out a questionnaire on various aspects of their course programme, including its content, the skills they acquire, how well they are prepared for a career, the lecturers, the information and materials provided, the study facilities offered, testing and assessment, their programme schedule, study load and academic guidance and counselling. Students who have lost the invitation from the NSE – sent via an email from info@nse.nl - can also access the survey here.

Why participate?

·         By completing the survey, students directly help Wittenborg University improve the quality of its programmes and the student experience in general.

·         All data are collected anonymously.

·         All students in The Netherlands who participate inform the country’s higher education ranking system and provide valuable information to incoming students on making the right study choices.

What will Wittenborg University do with the results?

Using the feedback, Wittenborg will decide which areas to focus on for improvements in the year to come.

*Additional Information for Students

How long does it take to complete the survey?

The survey takes 10 to 20 minutes to complete and covers all the aspects of studying at Wittenborg University: from programme content to available study facilities.

When will the results be available?

The results for NSE 2015 will be made public on Thursday, 21 May 2015 via www.studiekeuze123.nl. Wittenborg should also have the results available by then.

What are the incentives for completing the survey?

·         4 students will win a contribution of €953 towards their study fee

·         6 Apple Watches worth €400 are up for grabs

·         209 vouchers of €25 from bol.com

*Wittenborg students who take a selfie of them filling in the survey and send it to the Front Desk will receive tickets to an exclusive Wittenborg party on Friday, 13 March 2015.

What can I do if I did not receive an email invation from the NSE?

Students who have lost the invitation from the NSE can also access the survey here.

Who commissions the NSE?

The NSE is organised by Studiekeuze123. This foundation is an initiative of Vereniging Hogescholen (Higher Education Council), NRTO (Dutch Council of Training and Education), VSNU (University Association), as well as the student organisations LSVb and ISO. In this way, it aims to represent the entirety of Dutch higher education.

WUP 4/3/2015 

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Wittenborg University Welcomes its First Academic Dean

Fri, 02/27/2015 - 11:06
Language English

Wittenborg University of Applied Science is delighted to welcome its first Academic Dean, Dr Jacques Kaat (PhD), whose appointment will be effective as of 1 March 2015. Before joing Wittenborg, Dr Kaat was the Academic Director at Webster University. He has broad experience with American, British and European higher education and accreditation systems.

One of his key tasks at Wittenborg will be to expand the reputation of the university through the development and consolidation of its academic programmes, and the enhancement of quality in education and (applied) research.

To this end he will work closely with Wittenborg’s directors in setting targets and rolling out initiatives for teaching innovation and programme enhancement. He will also develop and maintain strong working relations with colleagues in Wittenborg’s 5 current and forthcoming schools to ensure effective operational management. In addition, Dr Kaat will lead accreditation and validation projects and maintain Wittenborg’s compliance with national and international regulations and accreditation requirements.

In his free time Dr Kaat, who has an interest in culture and natural history, enjoys traveling and watching films. He translated two major works on wildlife, including one of the titles by BBC naturalist Sir David Attenborough (The Trials of Life). He is married and has two daughters (21 and 17).

Education and Qualifications

Dr Kaat obtained his MA in English Literature and Linguistics from the Vrije Universiteit (VU) Amsterdam in 1984 in addition to his Teacher Training Certificate. In 1988 he attained his PhD, Doctor of Philosophy, from the University of Hull in the United Kingdom, specializing in comparative literature and reception aesthetics. 

Previous Positions

Before joining Webster University in 2000, Dr Kaat held positions at various educational institutes. This include:

·         Director Postgraduate Programmes (MBA, MSc) at NHTV University of Applied Science in Breda from 1998 to 2000. He was also instrumental in setting up collaboration between NHTV, Hogeschool Zeeland, Hogeschool de Horst and the University of Lincolnshire and Humberside in the UK.

·         Between 1991 and 1998 he was Head of the International Office at NHTV and the director of its MBA programme.

·         From 1989 to 1991 he worked at the Surrey Language Centre – both in Holland (Local Director) and the UK.

·         Between 1986 and 1989 he was an English and Dutch teacher at the American Community School in Cobham, UK.

·         He was also a Research Associate (Age and Cognitive Development Research Centre) at the University of Manchester’s Psychology Department.

Dr Kaat sits on various international accreditation panels, such as HETAC (now QQI, Republic of Ireland) and SKVC (Lithuania). Recent appointments include those to the review teams for the Finnish Higher Education Evaluation Council (FINHEEC, 2014), the Oman Academic Accreditation Authority (OAAA, 2014), and the Estonian Higher Education Quality Council (EHEQC, 2013).


©Wittenborg University Press

by Anesca Smith


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Wittenborg Gets Overwhelming Response to Holland Scholarship

Fri, 02/27/2015 - 10:45
Language English

“An explosive, positive reaction.”  This is how Wittenborg’s Chairman of the Executive Board, Peter Birdsall, describes the huge number of enquiries the university has received from prospective students since registration for the Holland Scholarship programme aimed at international students was opened less than two weeks ago.

Wittenborg’s admission team has been inundated with applications. “Our inbox are overflowing,” says Wittenborg admission officer and marketing sales assistant, Florian Oosterberg. “This week alone we estimate to have received almost 200 applications. She assured applicants that all requests will be processed as quickly as possible.

If you are interested in applying for the Holland Scholarship or Wittenborg University's MBA scholarship, click here to fill in the application form. Oosterberg said once students have filled in the form, they will receive an email listing the documents they need to send. “Remember, for the process to start, we need those documents as soon as possible.”

Wittenborg University offers:

·         20 x €5 000 – Holland Scholarships available to study a Bachelor or Master degree

·         10 x €5,000 – MBA Scholarships

There is no deadline for application – students can apply all year!

According to Oosterberg enquiries about the scholarship has not only been coming in fast, but also from far and wide – this includes traditional markets like Asia and Africa, but also “new” territories like Peru, Georgia, El Salvador and Costa Rica. More than 60 nationalities are already represented at Wittenborg among its students and staff.

Information about other scholarships available to Wittenborg students can be found here.

Wittenborg is one of almost 50 Dutch universities participating in the Holland Scholarship programme announced by the Dutch government last year.  Every year 768 talented international students will receive the opportunity to do a Bachelor or Master degree in the Netherlands. Each will receive a financial contribution of €5 000 towards their studies.  The aim of the Holland Scholarship is to raise the profile of Dutch higher education and to encourage student mobility both into and out of the Netherlands.

Application criteria

·         Your nationality is non-EEA

·         You are applying for a full-time Bachelor or Master degree study at Wittenborg University

·         IELTS 7.0 or TOEFL Equivalent. Click here for an overview of the equivalent scores. TOEFL Code of Wittenborg is 4889.

·         There is no application deadline – you can apply all year!

·         You are a new student applying to Wittenborg University.

Why apply to Wittenborg?

·         All Bachelor and Master programmes are internationally recognised and accredited by European standards!

·         By combining research and practice, Wittenborg provides a solid base for our students to build a successful, exciting and secure career

·         Wittenborg is international - 20% Dutch and 80% International students from over 60 nationalities!

·         Double degree - from Wittenborg University of Applied Science and the University of Brighton, UK.

·         Wittenborg offers six entrée dates per year, which means six opportunities to start and to graduate.

·         Excellent student-centred experience, personal, customer-driven approach to Higher Education!

·         Wittenborg’s location Apeldoorn, the 12th biggest town in the Netherlands, provides a safe environment and is just an hour from Amsterdam

©Wittenborg University Press

by Anesca Smith

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Wittenborg University Appoints New Commercial Director for the Netherlands

Wed, 02/25/2015 - 17:02
Language English

There is a new face in the management team of Wittenborg University. Dr Jan Waalkens has been appointed as Wittenborg’s new Commercial Director (Netherlands) as of 1 March 2015. Some of his main responsibilities will be enlarging and maintaining the university’s external business network in the region with the emphasis on seeking internships placements for its largely international student component and forging business relations.

He will also play a role in tailoring the university’s curriculum in line with company-specific needs. According to him a big part of the job will be about enhancing brand Wittenborg and making it a serious player in the landscape of Dutch international education.

“For a number of years I have been looking for a small, international university to work with and Wittenborg fits the bill. I also like its ambition and entrepreneurial drive in particular.”

Dr Waalkens is currently a senior lecturer in Media & Entertainment Management at Stenden University’s campus in Leeuwarden and responsible for a program for students whose studies have a longer duration. Previously he was a professor in Entrepreneurship at Stenden’s campus in Emmen.

He speaks Dutch, English, German, Italian and has a basic grasp on French. His wife, Beatrice Montesano, is an architect from Italy. The couple has an 11-year old son and a 15-year old daughter. Dr Waalkens spends his free time with his family and catching up on reading. “My ideal day off is reading all the Saturday papers with a huge pot of coffee, something my wife labels as doing ‘nothing’ and that is exactly what I like on such a day.”

Education and Qualification

Dr Waalkens graduated in Economic Geography in 1992 before he obtained his PhD (in absorptive capacity of SME’s in architectural and engineering agencies) much later in his career, in 2006, from the University of Groningen.

Previous Positions

Before working at Stenden University from July 2009 Dr Waalkens held several positions in the business and educational sector including:

  • Being a senior advisor for SEV Realisatie/Laagland Advies in Rotterdam between 2009 and 2010
  • From 2006 to 2008 he was director of the planning expertise and innovation centre PEIC in Groningen
  • Between 2000 and 2006 he was a lecturer and researcher in Economics and Business Administration at the University of Groningen.
  • From 1995 until 2000 he worked for the Business School of the University of Groningen, organizing postgraduate courses

WUP 25/5/2015

©Wittenborg University Press

by Anesca Smith


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Interview with new Wittenborg University lecturer Muhammad Ashfaq

Mon, 02/23/2015 - 11:29
Language English

Teaching at universities in Germany as well as the Netherlands means a lot of early mornings and time spent on the road for new Wittenborg lecturer, Muhammad Ashfaq. Yet the energy and enthusiasm he exudes doesn’t give you any clue about his draining schedule.

He currently juggles a lecturing job at the Rhine-Waal University of Applied Sciences in Kamp-Lintfort, Germany, with his duties at Wittenborg and is a visiting faculty member of Coburg University of Applied Sciences, Germany. In an interview he gave advice about personal development and explains why no one should be intimidated by numbers.

Welcome to Wittenborg University, Muhammad. Where are you from?


Was education important in your family growing up?

I am the first person in my family to enter college and to graduate from a university even in Pakistan and abroad. So yes, they are very proud.

What was it like growing up in Pakistan?

Pakistan is one of the most beautiful countries in the world. The differences between Pakistan and Germany (or the Netherlands) is that here my mind was broadened. I worked for many companies and met amazing people from different backgrounds. That way your personality grows.

Can you say something about your experiences as an immigrant in Europe?

The first couple of months were very hard. I was looking for accommodation and couldn’t find any near university campus. Eventually I found a place 10 km away and traveled...

By public transport?

By public transport of my two legs (taps on his knees)… it was September and October and sometimes I only got home at almost midnight during heavy rains and strong winds blowing. At the time it seems very, very difficult but now when I go back to Coburg for teaching I remember it as the most valuable experience I could have had.

Which modules do you teach at Wittenborg?

I teach the Pensions and Investment module to undergraduates and will probably teach Management Accounting & Finance to MBA students.

And in Germany?

At Rhine-Waal I am a lecturer and staff member for the degree programme International Business and Social Sciences. At Coburg I am a visiting faculty member of their international MBA programme.

What is your career background?

Prior to joining Rhine-Waal University I was a team member of the Finance & Controlling Department at Schock GmbH and was employed as a specialist in finance at the Pfizer Manufacturing Deutschland GmbH Germany, a subsidiary of Pfizer U.S. Corporation. This is but a few of the various positions I’ve held, including numerous guest lectures in the area of Islamic finance, banking, corporate finance, financial management, SME’s and Islamic law in various institutions and have conducted a TV lecture series at Paghiam TV.  Besides that, I’ve also written various research articles and attended and spoken at national and international conferences in more than 15 countries.

Why do you think many people find numbers – whether in Accounting or Mathematics – so intimidating?

I think it is human psychology – some people want to study communication-orientated subjects because they think it’s easy. In Mathematics and Finance you use formulas and you need to interpret the numbers and analyse statements – the brain works hard.

Why were you attracted to Financial Studies?

I was always interested in numbers, to interpret them and to make them meaningful. To find a short method and convey it in purposeful information for decision-making. That is the role of managers and which is what I did when I was working in the industry.

What sort of student were you?

While studying I knew clearly what my goals were and that guided me.

Why did you come to Europe?

Well, I came to Germany in 2009 for my Master degree in Finance at Coburg University. It was one of the most important decisions in difficult circumstances. That said, I had a wonderful time studying and working in Germany and Europe. I have been to many places and learned many things. I came here to see the world from my eyes and I have been to many wonderful cities and countries.

What inspires you about teaching?

I strongly believe in personal development and am convinced I can contribute to society through imparting the knowledge I gained in many world class institutions. My mission in life is to create value in my students and people through highly specialized training and teaching. One of my former professors, Khawaja Amjad Saeed, was one of the greatest people I have ever met.

What tips you can give to students regarding personal development?

Well, what I can simply tell them is to follow three things in life: hard work, stay focused and follow their passion. I believe these are the key traits for the most successful people.

Why you were interested in joining Wittenborg University?

Well, to be honest, I conducted one seminar (on international Marketing for SME’s) at Wittenborg last year and I was really inspired to see the commitment and engagement of the class. Wittenborg is one of the most reputed business schools and universities in Europe with a substantial number of international students. That is why I decided to accept the offer to teach here.

What do you do in your free time?

In my free time I like to travel and read spiritual books. I also like to read biographies of international leaders and inspirational people.

How do you motivate yourself to deal with challenging tasks?

What differentiates highly successful people from average people is their level of commitment and motivation. When I am heavily buried under many projects and work, I read inspiring books and I would like to share one of my favourite quotations. It’s from the philosopher Patanjali:

“When you are inspired by some great purpose, some extraordinary project, all of your thoughts break their bonds: Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great and wonderful world. Dormant forces, faculties and talents become alive, and you discover yourself to be a greater person by far than you ever dreamed yourself to be.”

* Ashfaq holds a German MBA in Financial Management, a Post Graduate Diploma in Islamic Banking and Finance and an MBA in Banking and Finance which he gained at the University of the Punjab, Lahore Pakistan with distinction. Apart from these qualifications. He holds several international certifications such as Certified International trainer from Australian Centre for Education & Training, Australia and Certificate in Innovation Management and Entrepreneurship from International Summer University Carinthia Austria and many more.

WUP 22/2/2015

©Wittenborg University Press

by Anesca Smith

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Related Content: MBAInternational Event Management MSc ProgrammeMSc International Hospitality ManagementIBATickerText: Interview with new Wittenborg University lecturer Muhammad Ashfaq